The magazine is about inspiring lifestyles as much as inspiring projects; it is about aspirational, creative Australian living.
Backyard magazine reaches a broad market by speaking to the need to facilitate family living. This community of mid-market Australians who have families that enjoy backyard living see themselves as do-ers — from getting that contractor in to build the patio to assembling the barbecue yourself, this is about being engaged and creating spaces for family and friends to come together and enjoy.
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